WATERCOOLER CHAT: Intentional Placemaking
Like most future-forward design narratives, Austin’s office interiors are embracing intentional placemaking through immersive design that blurs the lines between workspace, storytelling, and technology.
As a major hub for high-tech and creative synergy, Austin’s tech and entertainment industry firms expect their environments to inspire innovation at all levels.
From the top down, there has been a shift to more open conversations about creating offices that function as a collective think-tank for innovative problem solving. Creative workspaces inspire a different level of connection and immersive design elevates this through branding touchpoints embedded in the design and discovered in unexpected places. Unique, immersive offices serve as magnets for employees and clients alike. Competing for talent and client opportunities has been an ongoing challenge since work from home began. This has led to developing offices as hubs for teams to conspire and create new ways of connecting on multiple levels. Intentional placemaking takes it to the next level. Making brand innovation the destination and the commute worth the drive.
What you are aiming for with intentional placemaking is an immersive design storytelling experience that delves beneath the surface of your distinct brand story. You are inviting visitors, clients, and your staff to become a part of your story, not just a visitor. Each work zone should balance the familiar with the unexpected, rooting itself in the local culture through collaborations with local artists, designers, and furniture makers. The things you love about entertainment events have finally arrived in the office environment through:
- Narrative-Driven + Tech-Rich Environments
- Experiential Campuses + Hospitality Minds
- Found‑space Reinvention + Sculptural Zones
- Multi‑Sensory Design
