branding

WATER COOLER CHAT: Design Inspiration From A Branding Client

Foote, Cone & Belding is a New York branding agency that guides the corporate images of companies like Diet Coke, John Deere, and Samsung Electronics understands that the strongest brands need to permeate every aspect of a corporation.

While views and references to the city were key elements in the plans to renovate three floors of the 1898 Gimbals department store, additional needs also had to be considered. The space and its furniture, for instance, had to be highly flexible and functional to accommodate collaborating teams and company growth. It also had to be comfortable for the 900+ employees, from the office furniture and lounge areas to a consistent climate and plenty of light. Get Inspired