Environmental Color Story

An environmental color story can give a stark modern design aesthetic a sense of place by taking information from natural elements like the view around you. It could be right outside the front door, a workplace terrace, or the highrise window landscape. Use this strategy to correlate to a strong branded environment that speaks to your place in the community you serve. Use design to create movement through the colors and textures inspired by the view.

TIP:  When deciding upon your color story, consider both the brand immersion response and the immediate environment, meaning the view if you have one!