Your brand is what makes you unique. It’s your identity among the competition. It is a voice that is largely heard through advertising, packaging and web design. But reinforcing that brand experience across your workforce will give you a much more valuable voice. The most effective strategy in any well choreographed office design combines technology, message, image and tone of voice. Engaging your team in your brand on a daily basis will do three things effectively:

• Align: Creating a common sense of purpose through immersion in the essence of the brand
• Inspire: Through messaging that visually convey’s the story, mission, vision and values of the company
• Inform: Spreading knowledge by providing meaningful history and how that is moving forward with key initiatives

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