small business redesign

A Small Business Redesign Sparks Creative Thinking

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A small business redesign sparks creative thinking and innovation. Small businesses are the best incubators for economic growth, change, and creative thinking. Why? Because the small business ethos is typically the most open-minded and spatially challenged. Small, flexible workspaces that promote big ideas inspire many small businesses to excel in hiring, productivity, and rapid growth. They are the most visible manifestation of a brand’s core mission and integration into local and regional economies.

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workplace strategy

WATERCOOLER CHAT: Expansion Workplace Strategy

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A visionary workplace design strategy is very important when you are managing rapid growth while simultaneously exceeding industry demands. TELUS is a leading telecommunications provider in Canada. Like many organizations in its industry, TELUS has grown dramatically in recent years, both organically and through strategic acquisitions.

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2024 commercial colors

2024 Colormix Commercial Collection

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Color significantly impacts the way we work. Sherwin-Williams has debuted its new Colormix® 2024 Commercial Colors collection. Their team of experts has crafted a forecast of hand-selected key commercial colors, weaving them into each palette. Since resimercial design remains a vital part of office design moving forward, these synopses are a hybrid of commercial and residential color stories with fresh insights to revitalize your office design!

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team-centric design

WATERCOOLER CHAT: Team-Centric Design

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Team-centric design has been the primary focus for the last two years, as businesses of all sizes seek new ways of working. Overcoming downsized workspaces, adapting to hybrid work, and programming flexible scheduling has become an essential design strategy. HermanMiller worked alongside branded environment designer Gensler to reconnect their teams through human-centered design.

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Blog - Creating a branded environment

Creating A Branded Environment

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Creating a branded environment in your office is more than just chairs, desks and technology. It’s about engagement and storytelling. Building your story through environmental design woven into the workplace creates a unique user experience for your staff and your clients. Brand immersion is a strategy that fosters morale, productivity, and a deeper commitment through engagement.

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Blog - branded office environment

Make A Branded Office Environment Your Next Big Move

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Branding your office environment creates more than just a beautiful space. It creates a funnel for recruitment, retention, and rejuvenated morale. Workspace design is a complex journey that has to provide not only pertinent furnishings and savvy space planning but it must communicate who you are quickly and concisely, to both visitors and employees. You put a lot of thought into creating your brand. A branded office environment transcends that effort.

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branding your office environment blog

Branding Your Office Environment

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Branding your office environment gives you a bold canvas upon which to tell your story. It is responsive in a way that white walls and corporate colors can never be. Communication provides a very important element in the dynamic of your marketing, but it doesn’t stop there. Environmental branding provides a very tactile solution to putting your brand and services in front of the staff and clients that enter your workspace. Unused spaces, like stairwells and hallways, can come to life with color, text, and graphics that tell your story. Creatively enforcing your brand message through your interior design can give your workstyle a personality unique to your business or service.

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