Creating a branded environment in your office is more than just chairs, desks and technology. It’s about engagement and storytelling. Building your story through environmental design woven into the workplace creates a unique user experience for your staff and your clients. Brand immersion is a strategy that fosters morale, productivity, and a deeper commitment through engagement.
As the year draws to a close, we are excitedly looking forward to the office design trends of 2020. Color, sustainability and inclusiveness will be stealing the limelight this year. We’ve done some research, and we’re now ready to share these industry trend predictions for the coming year:
- Vegan-sourced, organic and recycled fabrics with bold, clashing color palettes
- Environments designed with physical and mental diversity in mind and more focus on work-life integration
- Workspaces with modular, moving parts and more outdoor settings
- More solutions to combat the privacy crisis in open office plans
- A resurgence in informal working environments
The 2019 color forecast has been released by Sherwin-Williams. Every color whether alone or combined with others, tells a story. So let’s take a look at how that translates into office design with regards to how personal, aspiring and attainable they are to your industry and your workspace.
Creating a vibrant workplace involves a lot of discussion about aesthetic, functionality and relevance to your particular industry. Every office environment is unique. It can be influenced by the nature of the work performed by your business, the architecture of the building, and the personalities of the people within the space. It’s also impacted by workplace culture and design. With the constant push for talent acquisition, color has become a key player in modern office design. It can greatly influence mood, productivity, office culture, and connectivity.
The collaboration of color is an integral part of creating meaningful workspaces that encourage productive behaviors. Corporate office design has been in a neutral zone for a very long time. Take a look around your office. Are the walls dull and reminiscent of an institutional building rather than a place of dynamic collaboration? Punching up your agility with color is one of the simplest ways to create a culture of innovation.
Branding your office environment gives you a bold canvas upon which to tell your story. It is responsive in a way that white walls and corporate colors can never be. Communication provides a very important element in the dynamic of your marketing, but it doesn’t stop there. Environmental branding provides a very tactile solution to putting your brand and services in front of the staff and clients that enter your workspace. Unused spaces, like stairwells and hallways, can come to life with color, text, and graphics that tell your story. Creatively enforcing your brand message through your interior design can give your workstyle a personality unique to your business or service.
The psychology of office color brings another level of emotion to your design. Color affects the sympathetic nervous system, bringing forth (subconsciously) feelings and emotions in every individual. It’s deeper than just your brand colors and the imaging being displayed in your office. So it is no small wonder that companies and manufacturers are spending huge amounts of money to find the right colors for their products and how they are marketed. Branding and advertising designers have known and applied this theory from the start. It’s called brand immersion.
Engaging the five senses—sight, smell, hearing, taste, and touch—that humans perceive the world can elevate your office design for productivity. Even the best employers, providing the best workplace solutions—ergonomic seating, height-adjustable tables, views to the outdoors, multiple break rooms—may be missing something huge. What about the color of the walls? The smells in the office? The texture of furniture materials?
Your office design should get a refresh every once in a while. A new year is the perfect time to take a look at the current trends and see what might fit your needs. Branded environments, color, natural elements, flexible design options, and even pet-friendly offices are making an appearance this year. Here are some trends to watch:
There are tons of articles out there on color in the workplace, but the proof is in the application. For me as a designer, color sets the tone of a space. If you walk into an office that is sterile gray with no pops of color anywhere to be seen you will notice that the people have a somber tone about them. You most likely could hear a pin drop in there! I recently came from such a work environment….and it was just as I described!